Through his 30-year career dedicated to great French terroirs, Jean-Pierre Durand, grandson of a winegrower from the Drôme Provençale region, has acquired a comprehensive experience in the wine industry. From production to sales management, his different positions have led him to promote wines, terroirs, and an appreciation of viticulture, to develop long lasting relationships with key opinion leaders (sommeliers, chefs or wine merchants) and to provide strong customer experiences, especially through wine tourism activities.
Starting his professional life in Burgundy, at Clos de Tart as well as Château de Chassagne-Montrachet, Jean-Pierre experienced the necessity to protect soils and terroirs, develop precise and environmentally friendly viticulture methods and to internationally promote these practices.
Jean-Pierre later joined AdVini as the General Manager of Ogier in 2006. There he led the acquisition of a former “Prieuré” estate where the fine wines of Clos de l’Oratoire des Papes are still resting peacefully.
Since July 2020, Jean-Pierre has been a member of AdVini’s Governance Board under the Presidency of Antoine Leccia. Among his duties, he oversees the Strategic Marketing and Communications Department along with the Sustainable Development Division.
As President of AdVini South West and Bordeaux region, Jean-Pierre manages several estates, such as Château Patache d’Aux and Château Liversan (Médoc and Haut Médoc) Château Capet Guillier (Saint-Emilion Grand Cru), Château Mirefleurs and Château Grand Renom (Bordeaux Supérieur). In Bordeaux, he has taken up the challenge of implementing positive steps to preserve the estates’ terroir and biodiversity. Under his leadership, Château Capet-Guillet has now begun the conversion to biodynamic farming methods, with some vines recently planted following the principles of permaculture.
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